7 дней назад
Marketing Manager (B2B Technology)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Marketing Manager (B2B Technology): Delivering integrated demand-generation campaigns, digital marketing activity, and sector-focused content for government and social housing organisations with an accent on campaign performance, website optimisation, and marketing automation. Focus on developing multi-channel programmes, analysing MQL-to-SQL and website data, leading a marketing team, and improving measurable ROI.
Location: Remote or hybrid within the United Kingdom. Candidates must have a pre-existing right to work and travel within the UK; documentary evidence is required.
Company
is part of NEC Corporation and develops software supporting public services, including government, healthcare, emergency response, transport, policing, and housing.
What you will do
- Plan, run, and optimise integrated lead-generation and demand-generation campaigns across email, media, websites, events, search, paid media, and social channels.
- Own website strategy and performance, improving traffic, engagement, conversion, user journeys, and sector LinkedIn activity.
- Create content including articles, blogs, case studies, whitepapers, guides, sales enablement tools, and campaign assets for government and social housing audiences.
- Use GA4, Semrush, marketing automation, CRM data, and campaign reporting to track performance, lead scoring, nurture workflows, and ROI.
- Line-manage and coach a growing team of digital, content, and campaign specialists.
- Collaborate with Product, Sales, Leadership, subject matter experts, and external agencies to deliver marketing initiatives and report progress against KPIs.
Requirements
- Experience as a Marketing Manager with proven digital marketing and website optimisation experience.
- Experience delivering integrated lead-generation and demand-generation strategies.
- Strong content creation, messaging, stakeholder management, and communication skills.
- Experience managing or coaching a small team.
- Confidence using analytics platforms and marketing automation systems, with a data-driven focus on measurable ROI.
- Pre-existing right to work and travel within the UK, with satisfactory vetting and reference checks required.
Nice to have
- Experience in B2B technology marketing.
- Knowledge of UK Local Government or Social Housing.
- Understanding of Local Government Reorganisation and sector transformation programmes.
- Experience running Account Based Marketing programmes.
Culture & Benefits
- 12-month fixed-term contract with remote or hybrid working.
- Private medical cover funded for employees, with optional family cover.
- 25 days of paid holiday with the option to buy or sell days.
- Life assurance covering four times basic salary, with optional increased cover.
- Group pension contributions of up to 8.5% and flexible benefits.
- Inclusive workplace with reasonable adjustments available during recruitment and employment.
Hiring process
- Offers are subject to satisfactory vetting and reference checks.
- A Disclosure and Barring Service check may be required depending on the role.
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