Demand Generation Specialist

Location: Fully remote, must reside in Europe; availability required for overlap with core office hours from 9 AM to 1 PM EST. Travel to locations in the USA or Europe 1–3 times per year is required for conferences and company meetings.

Company

hirify.global is a private company established in 2007 with headquarters in Toronto, producing software conferences, certifications, and live events for senior engineers and architects.

What you will do

• Own campaigns for QCon conference registrations, certification cohort enrollments, and InfoQ Live registrations from launch through completion.
• Write email, landing page, organic social, and paid advertising copy for a technical audience.
• Build email sequences, audience segments, exclusion lists, automations, and registration recovery campaigns.
• Set up, optimize, and report on paid search and social advertising, including Google Ads and LinkedIn Ads.
• Maintain campaign trackers and reporting dashboards, reviewing registrations, enrollments, cost per registration, and revenue weekly.
• Improve repeatable campaign processes and test new acquisition sources beyond the existing email audience.

Requirements

• Must reside in Europe and work full-time remotely.
• Native or near-native US English with excellent written and spoken communication for a global audience.
• 5+ years of experience in digital marketing and demand generation, with email and lifecycle marketing at the center.
• Hands-on experience with email marketing platforms such as Brevo, HubSpot, Marketo, Klaviyo, Mailchimp, or similar, including segmentation, exclusions, automations, and deliverability.
• Experience running results-driven campaigns measured by registrations, enrollments, or sales, plus reporting with dashboards and GA4.
• Experience with Google Ads, LinkedIn Ads, organic and paid social promotion, shared campaign schedules, and collaborative tools such as Google Drive.

Nice to have

• Experience marketing conferences, certifications, cohort courses, continuing education, events, training, or professional-development programs.
• Experience writing for technical audiences and using AI tools to accelerate research, generate variations, analyze performance, and automate repetitive work.

Culture & Benefits

• Remote-first and remote-always work-from-home environment.
• Company-funded travel to conferences and team-building events, with sightseeing days supported at the end of trips.
• Annual training and education budget for professional growth.
• Annual fitness and wellness subsidy.
• 25 paid days off in the first year, 30 days in subsequent years, one birthday or special-day leave, and two continuing-education days.
• Respectful, supportive, and inclusive international work environment.

Hiring process

• Applications and resumes must be submitted in English.