Marketing Director (Anal Cancer)

Location: Remote within the United States; the role also has a salary range for candidates working in Waltham, Massachusetts.

Salary: $192,000–$240,000 USD annually for remote US roles; $216,000–$270,000 USD annually for candidates working in Waltham, MA. Additional bonuses, incentives, and restricted stock units may be available.

Company

hirify.global is a precision medicine diagnostics company developing molecular diagnostics, digital health solutions, AI-powered data and analytics, and patient support services for transplant, specialty oncology, and cell therapy.

What you will do

• Develop and execute the integrated brand strategy, annual marketing plan, and multi-year roadmap for NavDx within Specialty Oncology.
• Drive adoption of NavDx across HPV-driven cancers by expanding provider reach, reactivating lapsed users, increasing utilization, and supporting integration into patient-management workflows.
• Translate clinical and scientific evidence into differentiated positioning, messaging, educational materials, digital campaigns, and sales enablement tools.
• Use market research, competitive intelligence, sales performance, ordering behavior, and customer insights to guide segmentation, investment, and lifecycle planning.
• Partner with Sales, Medical Affairs, Clinical Development, Market Access, Digital, Product, Sales Training, and Medical-Legal-Regulatory teams.
• Define performance metrics, manage budgets and agencies, optimize campaigns, and ensure compliant execution.

Requirements

• 8–10 years of relevant marketing experience in diagnostics, biotechnology, pharmaceuticals, medical devices, or related life sciences industries.
• Experience developing data-driven marketing strategies for complex diagnostic or therapeutic products and engaging healthcare professionals, key opinion leaders, and cross-functional teams.
• Oncology disease-state and HCP-facing healthcare experience is strongly preferred.
• Experience with multichannel campaigns, digital and social media, market research, HIPAA and data privacy requirements, and Medical-Legal-Regulatory review.
• Bachelor’s degree required; a background in life sciences, molecular biology, or clinical science is preferred. An MBA or other advanced degree is also preferred.
• Must be able to lead through influence, collaborate in a matrixed organization, manage budgets and agencies, and drive measurable commercial results.

Culture & Benefits

• Mission-driven work focused on improving cancer care and patient outcomes through actionable diagnostic insights.
• Cross-functional collaboration across commercial, clinical, scientific, regulatory, and operational teams.
• Remote work is available for candidates in the United States.
• Compensation may include discretionary bonuses or incentives and restricted stock units.
• hirify.global is an equal opportunity employer and participates in E-Verify.