Director, Media Analytics - LATAM

Location: Primarily onsite in Mexico City, Mexico, with flexibility to work from home 1–2 days per week

Company

hirify.global is a global product design and technology company developing consumer lifestyle products under the Shark and Ninja brands.

What you will do

• Lead regional media analytics strategy and hands-on execution across Mexico, Brazil, and the broader LATAM market.
• Manage the Social Analytics Manager and define the future team structure, roles, and headcount.
• Integrate digital, social, retail, and traditional media data into a holistic full-funnel performance view.
• Direct AI-agent workflows for insight generation, signal detection, anomaly identification, and emerging-pattern analysis.
• Drive testing and measurement roadmaps covering marketing mix modeling, attribution, incrementality, and rapid experimentation.
• Communicate concise, influential narratives to regional marketing, brand, social, finance, and executive stakeholders.

Requirements

• Bachelor’s or Master’s degree in Marketing, Analytics, Statistics, Economics, or a related field.
• 8–10 years of marketing or media analytics experience with proven leadership responsibility.
• Deep expertise in media measurement across digital and traditional channels, including Meta, TikTok, and YouTube analytics.
• Experience with advanced data visualization, statistical modeling, and forecasting.
• Experience using AI-powered or agentic workflows to scale insight generation beyond manual analysis.
• Fluency in Spanish and English is required.

Culture & Benefits

• Primarily onsite work with 1–2 work-from-home days per week.
• Health insurance, retirement plans, paid time off, and employee stock purchase options.
• Wellness programs and hirify.global product discounts.
• Learning programs supporting personal and professional growth.
• Inclusive workplace focused on diversity, equity, inclusion, and career acceleration.