Sr. Manager, Key Accounts Marketing

Location: West Des Moines, Iowa, United States

Company

hirify.global is a retirement services company providing products and solutions through financial professionals and distribution partners.

What you will do

• Lead the Key Accounts Marketing vision, annual strategy, marketing plan, partner-specific campaigns, sales enablement, and activation programs.
• Lead and develop a high-performing marketing team through coaching, accountability, inclusion, experimentation, and continuous learning.
• Manage the marketing portfolio by balancing priorities, resources, dependencies, risks, timelines, and business impact.
• Connect Sales, Distribution, Product, Marketing, Analytics, Creative, Content, Digital, Compliance, and Operations to deliver coordinated multichannel solutions.
• Identify audience needs, account and channel opportunities, and performance measures; use data, analytics, testing, campaign learnings, and AI-enabled tools to improve results.
• Travel occasionally based on business needs.

Requirements

• 7+ years of relevant marketing experience, including 3+ years of formal or informal leadership experience.
• Experience leading complex cross-functional initiatives, developing people, and driving results in financial services, insurance, intermediary distribution, or another complex business environment.
• Ability to develop integrated marketing strategies, translate business and sales objectives into priorities, and manage complex initiatives, stakeholders, resources, and dependencies.
• Strong strategic thinking, critical thinking, problem-solving, collaboration, business acumen, and executive communication skills.
• Ability to empower others, build trust and inclusion, coach talent, encourage innovation, and promote sound judgment and an ethical, risk-aware culture.
• Bachelor’s degree in Business, Marketing, Communications, or a related field, or equivalent experience.

Nice to have

• Experience with annuities, retirement, or financial services distribution.
• Curiosity about emerging technologies and practical AI fluency for improving marketing effectiveness.

Culture & Benefits

• Inclusive and dynamic work environment.
• Focus on innovation, long-term growth, and collaboration across business functions.
• Military Friendly Employer with support for veterans.
• Equal Opportunity Employer committed to an inclusive workplace.