Director, Product Marketing (AI)

Location: Remote

Company

hirify.global develops AI-driven behavioral health platforms and services that help healthcare organizations identify risk, engage individuals with appropriate resources, and improve care decisions and outcomes.

What you will do

• Lead go-to-market planning and execution for core, new, and existing healthcare solutions, including segmentation, ICP definition, messaging, launch planning, sales readiness, and post-launch measurement.
• Package product and service capabilities into standardized, buyer-centered solutions with clear naming, boundaries, and positioning.
• Own platform and solution messaging, translating clinical and technical capabilities into economic value narratives for buyers, champions, and technical evaluators.
• Build and maintain ROI calculators and financial impact models based on payer and provider economics.
• Develop user stories, demo scripts, battlecards, discovery guides, and objection-handling content, and train the field on launches and positioning updates.
• Partner with Product, Sales, Client Success, and marketing leadership to connect roadmap, messaging, customer feedback, and pipeline strategy.

Requirements

• 10+ years of product marketing experience, ideally with health plans and managed care organizations.
• 3+ years of directly managing and developing a product marketing or marketing team.
• Experience setting product marketing and go-to-market strategy for technically complex B2B SaaS IT-plus-services offerings in healthcare.
• Deep understanding of healthcare industry trends and buyer personas across commercial and government markets.
• Strong analytical and strategic thinking skills, including the ability to translate technical concepts into leadership-level value propositions.
• Ability to lead through influence across Product, Sales, and Client Success without formal authority.

Culture & Benefits

• Flexible work schedule and remote work.
• Unlimited paid time off and parental leave.
• Physical and mental wellness benefits, medical coverage, and a 401(k).
• Company-sponsored events, referral program, commuter benefits, and wellness amenities.
• Benefits listed as applicable to full-time employees.