Field Marketing Manager, Mid-Market (SaaS/Fintech)

Location: Remote — California (Bay Area), United States

Base pay: $169,000–$229,000 annually in Sacramento.

Company

hirify.global is a global financial technology platform serving approximately 100 million customers through products including TurboTax, Credit Karma, QuickBooks, and Mailchimp.

What you will do

• Own pipeline creation and progression targets for assigned mid-market sales pods.
• Partner with sales leaders on pipeline reviews, account planning, and quarterly field marketing plans.
• Localize and activate integrated campaigns and company-led events for the region.
• Design and execute ABM plays, executive dinners, regional events, partner co-marketing, and targeted account activations.
• Manage the regional budget and measure programs by sourced, influenced, accelerated, and closed pipeline.
• Track lead follow-up with SDRs and AEs, share performance learnings, and provide regional insight to central marketing teams.

Requirements

• 5+ years of B2B field marketing, ABM, or demand generation experience, ideally in SaaS or fintech.
• Demonstrated experience building pipeline with sales teams and analyzing conversion rates and velocity.
• Hands-on experience planning and executing regional events, executive roundtables, and third-party sponsorships.
• Working knowledge of ABM tools such as 6sense or Demandbase and marketing automation or CRM platforms such as Marketo or Salesforce.
• Strong sales partnership, communication, and pipeline review skills.
• Willingness to travel regionally approximately 25–40%.

Culture & Benefits

• Remote work from California with regional travel for events and account engagements.
• Autonomous role combining centralized campaign execution with locally developed programs.
• Competitive compensation with potential cash bonus, equity rewards, and benefits.
• Pay-for-performance rewards approach and regular pay equity comparisons.