Field Marketing Manager, Mid-Market (SaaS)

Location: Remote - California (Bay Area) - United States; regional travel of approximately 25–40% is required.

Base pay: $169,000–$229,000 annually in Sacramento; the position may also include a cash bonus, equity rewards, and benefits.

Company

hirify.global is a global financial technology platform whose products include TurboTax, Credit Karma, QuickBooks, and Mailchimp.

What you will do

• Own pipeline creation and progression targets for assigned mid-market sales pods and measure marketing’s contribution to bookings.
• Partner with sales leaders on pipeline reviews, account analysis, and quarterly field marketing plans.
• Localize and activate integrated campaigns and hirify.global-led events for the region.
• Design and execute ABM plays, executive dinners, regional events, partner co-marketing, and targeted account activations.
• Manage regional budget, measure program impact, and reallocate spend based on pipeline results.
• Track lead follow-up and share regional insights with central campaign, content, and product marketing teams.

Requirements

• 5+ years of B2B field marketing, ABM, or demand generation experience, ideally in SaaS or fintech, with direct alignment to a sales organization.
• Demonstrated experience building pipeline with sales teams, including sourced and influenced pipeline, conversion rates, and velocity.
• Hands-on experience planning and executing regional events, executive roundtables, and third-party sponsorships end to end.
• Working knowledge of ABM strategy and tooling such as 6sense, Demandbase, or similar.
• Working knowledge of marketing automation and CRM platforms such as Marketo, Salesforce, or similar.
• Strong sales empathy and communication skills, including participation in pipeline councils and forecast conversations.
• Ability to work autonomously, move quickly with imperfect information, and execute both centralized and local marketing programs.
• Willingness to travel regionally approximately 25–40% for events, account engagements, and time in-market with sales pods.

Nice to have

• Experience in SaaS or fintech.

Culture & Benefits

• Remote role based in California’s Bay Area with regional in-market work and travel.
• Competitive compensation with performance-based rewards.
• Potential eligibility for cash bonus, equity rewards, and benefits under applicable plans and programs.
• Ongoing compensation comparisons across ethnicity and gender categories to support fair pay.