Manager, Product Marketing (Automotive SaaS)

Location: Virtual, United States; candidates must be legally authorized to work in the United States without employer sponsorship.

Company

hirify.global provides software solutions for automotive parts, repair research and planning, estimating, certification, parts supply chains, and related industry workflows.

What you will do

• Develop and execute overarching product marketing strategies for RepairLogic, EstimateIQ, and OEM certification-based products and services.
• Create and maintain messaging guidelines based on buyer and user personas, market intelligence, customer needs, and competitive analysis.
• Build content strategies and produce or coordinate eBooks, white papers, success stories, interactive assets, videos, and ROI tools.
• Enable Sales with value communication, sales productivity tools, and customer-facing product materials.
• Lead global product launch plans, thought leadership activities, and relationships with industry groups, analysts, thought leaders, and press.
• Set, track, and improve Product Marketing metrics while leading and developing a team.

Requirements

• Bachelor’s degree in business, marketing, or a related discipline, or equivalent directly related work experience.
• At least 6 years of product marketing experience and at least 2 years in a people-leader management role.
• Experience with demand generation, growth marketing, strategic marketing plans, and end-to-end campaign execution.
• Ability to lead direct reports and build strong partnerships with Sales, Marketing, Customer Success, Product Management, and senior leaders.
• Strong communication, influencing, negotiation, change management, organization, and collaboration skills.
• Must be legally authorized to work in the United States without current or future employer sponsorship.

Nice to have

• Experience in the software-as-a-service or technology industry.
• Experience translating technical product and service capabilities into simple, audience-appropriate content.

Culture & Benefits

• Flexible work options across remote, hybrid, and in-person roles.
• Collaboration across multiple time zones and international communities.
• Supportive environment focused on empowerment, learning, growth, and innovation.
• Community-oriented culture that recognizes individual and team contributions.