Senior CRM Strategist (Automotive)

Location: Hybrid working at the Sea Containers office in London, United Kingdom, with teams in the office an average of four days a week.

Company

hirify.global is a global creative company combining brand experience, customer experience, commerce, data, technology, and consultancy to create connected brands.

What you will do

• Own strategic direction from briefing and insight development through creative development, client sell-in, delivery, and effectiveness measurement.
• Shape CRM strategy across the automotive customer journey, including brand consideration, lead generation, lifecycle communications, web experience, and retail activations.
• Develop strategic and creative briefs for CRM, digital, social, and dealership assets.
• Use customer data, research, cultural information, and behavioural insight to create actionable recommendations.
• Work with Client Services, Creative, Data, and Media partners to deliver connected solutions and present strategic thinking to clients.
• Contribute to pitches, thought leadership, new business, and the development of junior strategy team members.

Requirements

• Proven experience as a CRM Strategist in an agency environment.
• Experience developing connected customer journey strategies spanning brand consideration, lead generation, and post-purchase retention.
• Strong understanding of customer behaviour, journey mapping, CRM and lifecycle communications, and digital ecosystems.
• Experience taking strategy from brief through creative development, delivery, and performance evaluation.
• Ability to interpret data and research, communicate complex thinking clearly, and present recommendations to clients.
• Ability to collaborate across disciplines and support or mentor junior team members.

Nice to have

• Automotive industry experience.
• Experience contributing to pitches or proactive strategic projects.
• Experience supporting or mentoring junior team members.
• Interest in emerging technology and media trends, including AI, LLMs, and GEO.

Culture & Benefits

• Hybrid working with regular collaboration in the London office.
• Work on high-profile clients and commercially meaningful challenges.
• Collaborative environment across Strategy, Creative, Client Services, Data, Media, and specialist disciplines.
• Learning, development, and career progression opportunities.
• Competitive package and access to company and group benefits.