5 дней назад
Marketing Manager (eCommerce)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Marketing Manager (eCommerce) (B2B demand generation and growth marketing): Building integrated campaigns and membership growth for an eCommerce association with an accent on lead generation, conversion funnels, CRM automation, and data-led content. Focus on designing acquisition journeys, optimizing campaign performance, and turning industry insights into measurable pipeline and revenue.
Location: London, United Kingdom; hybrid
Company
operates B2B events, publications, brands, and communities across multiple regions. IMRG is its eCommerce association brand serving retailers, brands, and technology providers through data, events, insights, and a community platform.
What you will do
- Create integrated email, content, social, and webinar campaigns that move prospects from awareness to conversion.
- Develop annual marketing and acquisition plans to grow IMRG membership and revenue.
- Identify audience segments, acquisition journeys, cross-sell opportunities, and membership campaigns.
- Turn IMRG data and insights into thought leadership, reports, webinar content, sales materials, and social content.
- Keep the community engaged through events, webinars, reports, networking opportunities, and year-round initiatives.
- Track conversion, engagement, lead quality, cost per lead, pipeline, revenue, and performance against KPIs.
Requirements
- Experience in demand generation, growth marketing, or B2B lead generation at Marketing Manager level or equivalent.
- Proven experience running integrated digital campaigns and managing customer journeys and conversion funnels.
- Comfort with CRM platforms; HubSpot experience is essential, along with marketing automation knowledge.
- Strong copywriting and messaging skills with a data-driven approach to decision-making.
- Ability to manage multiple campaigns and priorities while balancing creative thinking with commercial goals.
- Ability to work in a hybrid setup in London.
Nice to have
- Experience in events marketing.
- Interest in changes and trends within eCommerce.
Culture & Benefits
- Values include ownership, empathy, teamwork, integrity, and determination.
- Commitment to diversity, inclusion, collaboration, and innovation.
- Reasonable adjustments are available throughout the recruitment process.
- DBS or credit checks may be requested if required for the role.
- Visa sponsorship is not usually offered for this role.
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