Marketing Automation Architect (Adobe Marketo)

Location: Remote, Canada. Occasional travel to in-office events in Mississauga and/or Salt Lake City is required.

Salary: CAD 124,000–138,000 per year, plus bonus and benefits.

Company

hirify.global is a privately held health technology company providing a healthcare platform for more than 30,000 provider organizations, supported by a large long-term and post-acute care dataset and an ecosystem of integrated partners.

What you will do

• Define the technical vision, architecture, roadmap, governance, and operating standards for Adobe Marketo Engage.
• Design and implement journey-based marketing programs, lifecycle automation, lead nurturing, segmentation, forms, landing pages, and reusable templates.
• Own and optimize the Marketo–Salesforce integration, including synchronization, lifecycle logic, field mappings, and data integrity.
• Manage integrations with webinar, event, LeanData, live chat, and CMS platforms, acting as the technical liaison with Adobe Marketo Support.
• Lead lead-scoring and lifecycle-management strategy in partnership with Sales Operations and Analytics.
• Mentor Marketing Operations, govern customer-facing security and service communications, and lead continuous improvement and AI adoption.

Requirements

• Bachelor’s degree, diploma, or equivalent combination of education, certifications, and experience.
• 8+ years of experience administering and architecting Adobe Marketo Engage in complex B2B enterprise environments.
• Extensive experience with enterprise marketing automation strategy, lifecycle programs, lead scoring, and scalable automation solutions.
• Deep experience integrating Marketo with Salesforce CRM and other enterprise marketing technology platforms.
• Experience establishing platform governance, standards, operational best practices, and leading cross-functional initiatives.
• Adobe Marketo Engage Certified Expert certification is required or strongly preferred; strong analytical, troubleshooting, solution-design, and communication skills are expected.

Nice to have

• Salesforce certification.
• AI fluency or experience using Microsoft 365 Copilot.
• Experience with LeanData, webinar platforms, and event technologies.
• Knowledge of CASL, GDPR, marketing analytics, attribution, and dashboard development.

Culture & Benefits

• Remote work with occasional in-office events and travel.
• Benefits starting from day one.
• Retirement plan matching and flexible paid time off.
• Wellness support, parental and caregiver leave, fertility and adoption support, and an employee assistance program.
• Continuous development support, inclusion communities, and employee recognition programs.