Marketing Automation Architect (Adobe Marketo Engage)

Location: Remote, USA. Occasional travel to offices in Mississauga and/or Salt Lake City is required for onboarding, team events, and semi-annual or annual meetings.

Salary: $159,000–$177,000 per year, plus bonus and benefits.

Company

hirify.global is a privately held health technology company providing a platform for long-term and post-acute care providers, supported by a large healthcare dataset and an ecosystem of integrated partners.

What you will do

• Define the technical vision, architecture, roadmap, governance, and standards for Adobe Marketo Engage.
• Design and implement journey-based marketing programs, lifecycle automation, lead nurturing, segmentation, forms, landing pages, and reusable templates.
• Own and optimize the Marketo/Salesforce integration, including synchronization, lifecycle logic, field mappings, and data integrity.
• Manage integrations with webinar, event, LeanData, live chat, and CMS platforms, serving as the technical liaison with Adobe Marketo Support.
• Lead lead-scoring and lifecycle-management strategy to improve lead quality, conversion, and pipeline performance.
• Mentor Marketing Operations and lead governance, security communications, continuous improvement, and AI adoption initiatives.

Requirements

• Bachelor’s degree, diploma, or equivalent combination of education, certifications, and experience.
• 8+ years of experience administering and architecting Adobe Marketo Engage in complex B2B enterprise environments.
• Extensive experience with enterprise marketing automation strategy, lifecycle programs, lead scoring, and scalable automation solutions.
• Deep expertise integrating Marketo with Salesforce CRM and other enterprise marketing technology platforms.
• Experience establishing platform governance and leading cross-functional initiatives with Marketing, Sales Operations, Revenue Operations, and IT.
• Adobe Marketo Engage Certified Expert certification is required or strongly preferred.

Nice to have

• Salesforce certification.
• AI fluency or experience using Microsoft 365 Copilot.
• Hands-on experience with LeanData, webinar platforms, and event technologies.
• Knowledge of CASL, GDPR, marketing analytics, attribution, and dashboard development.

Culture & Benefits

• Remote work with required in-office events and travel.
• Retirement plan matching and flexible paid time off.
• Wellness support, employee assistance, and parental, caregiver, fertility, and adoption support.
• Continuous development support and inclusion communities.
• Benefits begin on the first day.