5 дней назад
Senior Marketing Manager
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Marketing Manager (B2B Marketing): Developing and executing integrated marketing strategies, campaigns, digital experiences, and go-to-market programs for TransUnion Brazil with an accent on demand generation, customer insight, performance analytics, and stakeholder alignment. Focus on managing multi-channel campaigns, optimizing budgets and funnel performance, coordinating sales enablement, and leading cross-functional marketing initiatives.
Location: São Paulo, Brazil; hybrid work with at least two days per week in an assigned office
Company
provides data, analytics, and insights that help businesses make better decisions, manage risk, and grow.
What you will do
- Lead integrated B2B marketing programs that strengthen market position, generate demand, and support pipeline growth in Brazil.
- Develop local go-to-market plans, value propositions, campaign strategies, and quarterly and annual marketing plans.
- Oversee campaigns, customer events, webinars, thought leadership programs, digital content, and landing pages.
- Use customer insight, market intelligence, CRM, marketing automation, web analytics, and performance data to optimize programs.
- Partner with sales, product, solutions, global marketing, content, and thought leadership teams to support commercial priorities.
- Manage budgets, agencies, reporting, stakeholder relationships, and the development of team members and partners.
Requirements
- Bachelor’s degree in marketing, communications, business, or a related field.
- Meaningful senior-level experience in B2B marketing, communications, or go-to-market roles.
- Strong knowledge of integrated campaigns, demand generation, digital marketing, content strategy, go-to-market planning, and customer engagement.
- Experience developing marketing plans, lead generation programs, thought leadership initiatives, and integrated campaigns that support business growth.
- Experience leading team members, agency partners, or cross-functional project teams in a fast-paced environment.
- Advanced English level required.
Culture & Benefits
- Hybrid work combining virtual responsibilities with regular in-person work at a office.
- Work with global marketing teams and cross-functional stakeholders.
- Professional development support and resources for career growth.
- Focus on work-life flexibility, collaboration, innovation, and positive impact.
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