11 дней назад
Field Marketing Manager (SaaS)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Field Marketing Manager (SaaS): Building and executing Brazil and LATAM marketing programs across demand generation, ABM, events, customer marketing, web, content, and PR with an accent on lead generation, local content, and sales enablement. Focus on managing event programs, improving website conversion, creating localized assets, and measuring campaign performance and lead quality.
Location: Sao Paulo, Brazil; hybrid with office attendance three times a week
Company
One is a product company providing an AI-powered B2B SaaS platform for customer data, personalization, and marketing journey orchestration across multiple channels.
What you will do
- Build and own the marketing strategy and execution for Brazil and LATAM in collaboration with global marketing and local sales teams.
- Manage local demand generation, ABM, events, customer marketing, web, content, and PR activities.
- Own and optimize the Brazil website, improving local content, traffic, and lead conversion.
- Plan and execute and industry events, including speaker recruitment and logistics.
- Create localized sales and campaign assets such as case studies, whitepapers, and guides.
- Measure program performance and lead quality with the sales team.
Requirements
- Master’s degree in Business, Marketing, or a related field.
- Previous B2B marketing experience, ideally in a SaaS business.
- Strong knowledge of digital marketing, project management, organization, and creative problem-solving.
- Excellent event planning and execution skills with strong attention to detail.
- Experience managing a team.
- Fluent English and Portuguese.
Nice to have
- Experience with email marketing tools.
- Experience with webinar tools.
Culture & Benefits
- International, diverse, and inclusive work environment.
- Access to hard- and soft-skills training and opportunities to deliver training and workshops.
- Shareowner System participation for eligible employees.
- Hybrid work model with three office days per week.
- Team activities and a no-dress-code environment.
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