B2B Marketing Manager (EdTech)

Location: Rio de Janeiro or São Paulo, Brazil; hybrid work

Company

hirify.global is an online English language platform that partners with companies to provide language learning for their teams.

What you will do

• Design, execute, and measure integrated B2B demand generation campaigns across multiple channels.
• Manage the B2B content funnel, including blog posts, case studies, and whitepapers.
• Plan and measure online and offline events such as webinars, virtual summits, conferences, and hosted events.
• Develop Account-Based Marketing programs with the Enterprise Sales team to target key accounts and accelerate deal cycles.
• Grow hirify.global’s B2B LinkedIn presence and manage content focused on follower growth and lead capture.
• Track conversion rates, cost per lead, pipeline contribution, budget performance, and lead quality while coordinating with SDRs and AEs.

Requirements

• Native Portuguese and fully proficient English at C1/C2 level for professional global communication.
• 5+ years of B2B marketing experience focused on lead or demand generation and pipeline growth.
• Experience developing annual marketing plans, planning budgets, and executing campaigns effectively.
• Strong understanding of the Brazilian B2B market and its key industry verticals.
• Experience creating B2B content, planning online and offline events, and building or executing formal Account-Based Marketing programs.
• Self-motivated, analytical, organized, entrepreneurial, and able to manage multiple campaigns and stakeholders.

Nice to have

• Hands-on experience running and optimizing LinkedIn Ads campaigns.
• Experience in EdTech, e-learning, HR software, or well-being.
• Experience at a fast-growing startup or in a remote and distributed team.

Culture & Benefits

• Hybrid work in Rio de Janeiro or São Paulo.
• Competitive salary and a professional development budget.
• Paid time off available from the first month.
• Access to Modern Health, including six coaching and six therapy sessions.
• Meal allowance and collaboration with a global team.

Hiring process

• Applications must include a detailed answer to “Why do you want to work at hirify.global?”.