12 дней назад
Vice President of Demand Generation
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Vice President of Demand Generation (B2B Revenue Marketing): Building and leading a predictable, scalable demand generation engine across digital, field, partner, account-based, and product-led channels with an accent on pipeline creation, opportunity acceleration, and acquisition efficiency. Focus on integrating product signals with sales and marketing motions, establishing attribution and forecasting frameworks, and leading a global revenue marketing organization.
Location: On-site 5 days a week in San Francisco or New York, United States
Company
develops AI-focused products and operates a global B2B organization.
What you will do
- Develop and execute an integrated revenue marketing strategy aligned with pipeline and revenue goals.
- Lead global demand generation, field marketing, and partner marketing teams.
- Build integrated digital, in-person, event, partner, and account-based campaigns.
- Create sales-led and product-led growth programs that convert product usage, buyer intent, and account engagement into qualified opportunities.
- Own marketing-sourced pipeline, opportunity progression, acquisition cost, conversion rates, campaign ROI, attribution, forecasting, and reporting.
- Recruit, develop, and lead a high-performing revenue marketing organization while managing budgets, marketing technology, agencies, and channel performance.
Requirements
- On-site availability in San Francisco or New York five days per week.
- 10+ years of B2B marketing experience, including 5+ years leading revenue or demand generation teams.
- Experience leading demand generation, field marketing, and partner marketing in a global B2B organization.
- Proven success building scalable pipeline programs and integrated campaigns in a high-growth environment.
- Strong expertise in sales-led and product-led growth, digital acquisition, account-based marketing, lifecycle marketing, field marketing, and marketing operations.
- Experience with CRM, HubSpot, marketing automation, intent, attribution, analytics platforms, funnel metrics, executive communication, and people leadership.
Culture & Benefits
- Cross-functional collaboration with Sales, Product, Product Marketing, Partnerships, Marketing Operations, and Customer Success.
- Global scope across priority accounts, industries, and regions.
- Opportunity to shape campaign strategy, budgets, headcount, marketing technology, and revenue operations.
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