B2B Demand Generation Leader (SaaS)

Location: Remote; U.S. location preferred, or Western Europe with meaningful U.S. customer exposure and Eastern Time overlap. Regular travel expected. Remote work is available from many countries, with offices in the United States, Poland, Romania, and Ukraine.

Salary: $180,000–$220,000 per year, plus performance-based bonus and stock options.

Company

hirify.global is a global SaaS technology company developing no-code workflow automation, electronic signature, and document management products including SignNow, pdfFiller, DocHub, AltaFlow, Instapage, and US Legal Forms.

What you will do

• Build and lead the B2B demand-generation function and team, initially prioritizing SignNow and AltaFlow.
• Design and execute integrated ABM, lead-generation, and nurture programs for SMB, mid-market, and selected enterprise buyers.
• Set MQL, sourced-pipeline, and funnel-conversion targets with Sales, RevOps, and business units.
• Define and improve target-account selection, qualification, lead scoring, routing, handoffs, and follow-up SLAs.
• Translate ICP, positioning, and business priorities into campaigns and sales-ready assets with GTM leaders, product marketing, and campaign strategy.
• Build attribution and funnel reporting, assess current people and technology, and recruit and scale the function.

Requirements

• 8–12+ years of experience in B2B demand generation, including building and scaling a function from an early stage.
• B2B SaaS experience and a record of producing measurable sourced pipeline through ABM, lead generation, and nurture.
• Experience defining and improving MQL criteria, scoring, routing, handoffs, SLAs, and pipeline commitments with Sales and RevOps.
• Hands-on experience designing and running programs, recruiting, coaching, and scaling teams.
• Strong knowledge of MarTech and RevOps systems, attribution, and funnel analytics.
• Fluent English required; U.S. location preferred or Western Europe with meaningful U.S. customer exposure and Eastern Time overlap.

Nice to have

• PLG-to-sales-assisted or enterprise experience.
• Document or workflow software experience.
• Bachelor’s degree or equivalent relevant professional experience.

Culture & Benefits

• Flexible remote and hybrid working environment with collaboration hubs across several countries.
• Competitive compensation, performance-based bonus, and stock options.
• Courses, conferences, learning resources, career growth, and internal mobility opportunities.
• Country-specific health and wellness benefits plus quarterly company-wide Mental Health Days.
• Family-friendly policies, family days, a junior club for children, and a pet-friendly approach.
• Charitable initiatives, transparent communication, and company-wide Q&A sessions.

Hiring process

• Applications may be supported by AI tools for application and response review, but final hiring decisions are made by people.