Director, Product Marketing & Research (Fintech)

Location: Oakland, California, United States

Salary: $268,500–$363,500 base pay, with potential bonus, equity rewards, and benefits.

Company

hirify.global is a financial technology platform behind products including TurboTax, Credit Karma, QuickBooks, and Mailchimp.

What you will do

• Lead, hire, and develop a 20+ person organization across Product Marketing and Research.
• Set go-to-market strategy for Credit Karma’s Personal Finance and Money product areas, including opportunity sizing, segmentation, and full-funnel launches.
• Own segmentation, positioning, and messaging frameworks across the product and marketing organization.
• Integrate market research, product research, and research operations into product and executive decision-making.
• Partner with Product, Growth, Brand, and Integrated Marketing leaders to align strategy and execution.
• Drive measurable outcomes across acquisition, adoption, and retention.

Requirements

• 15+ years of product marketing experience in consumer technology.
• 8–10 years of people leadership experience, including managing managers and building teams.
• Experience building a Product Marketing function from the ground up.
• Deep expertise in segmentation, positioning, messaging, launches, and end-to-end customer journeys.
• Executive presence and the ability to influence senior cross-functional and leadership stakeholders.
• Strong strategic and analytical skills, with experience partnering with Research functions.

Nice to have

• Fintech and B2C experience.
• Direct experience overseeing a research function.

Culture & Benefits

• Mission-driven work supporting financial progress for Credit Karma members.
• Competitive compensation with pay-for-performance rewards.
• Potential cash bonus, equity rewards, and benefits under applicable company plans.
• Regular compensation comparisons across ethnicity and gender categories to support fair pay.