Performance Marketer (AI)

Location: San Francisco, CA, United States

Salary: $145,000–$170,000 USD annual salary, plus benefits, potential equity, and potential bonus.

Company

hirify.global provides an AI-enabled operational intelligence platform that transforms disconnected data for public safety organizations, government agencies, and private-sector institutions.

What you will do

• Build and own the central performance marketing function, including systems, playbooks, workflows, and operating rhythms.
• Develop and execute performance marketing strategy across budgets, forecasts, segments, markets, and pipeline objectives.
• Create and optimize paid programs across search, paid social, programmatic, CTV, ABM, and emerging formats.
• Implement conversion events, attribution logic, dashboards, reporting, experimentation, and full-funnel performance measurement.
• Develop AI-native workflows for creative iteration, testing velocity, personalization, performance analysis, and automation.
• Partner with product marketing, field marketing, GTM operations, growth marketing, design, and analytics on revenue goals.

Requirements

• Direct experience owning paid search and paid social execution, with exposure to CTV, display, programmatic, ABM, and emerging formats.
• Experience building performance marketing systems, cross-channel dashboards, optimization workflows, and measurement frameworks from the ground up.
• Hands-on experience with incrementality or causal measurement, including lift tests, geo-tests, or structured experimentation.
• Familiarity with DSPs, OOH formats, ad inventory, MAPs, CRMs, and modern BI or analytics tools.
• Proven use of AI-native workflows for creative development, testing, personalization, automation, or insight generation.
• Familiarity with SEO, AEO, and GEO concepts and the use of paid media insights in keyword and content strategy.

Nice to have

• Experience in B2B or B2G performance marketing.
• Experience working with or at an AI-native or highly technical advertising agency.

Culture & Benefits

• High-autonomy, hands-on role with end-to-end ownership of growth outcomes.
• Opportunity to build a performance marketing engine for a scaling, category-defining company.
• Annual benefits package with potential equity and bonus.
• Inclusive workplace and equal opportunity employment environment.