Demand Generation Manager (B2B)

Location: San Francisco (On-site)

Company

hirify.global is an AI-native accounting platform built to replace outdated ERP systems for modern mid-market finance teams.

What you will do

• Build and manage the integrated campaign calendar, including quarterly themes and always-on programs.
• Own the end-to-end ABM program, from target account selection to orchestration with Sales outreach.
• Execute marketing automation workflows, segmentation, and landing page creation.
• Partner with Paid Media, Field, and Product Marketing teams to align messaging and event tie-ins.
• Analyze campaign performance and pipeline data to iterate on strategy and improve results.
• Develop repeatable campaign templates and playbooks to support team scaling.

Requirements

• 5+ years of experience in B2B demand generation or ABM with direct ownership of pipeline goals.
• Hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
• Proven experience running ABM programs in close partnership with Sales teams.
• Familiarity with ABM/intent platforms (e.g., 6sense, Demandbase, RollWorks) and web personalization tools.
• Experience selling to mid-market and enterprise buying committees.
• Experience running campaigns across regions with EMEA counterparts.
• Strong copywriting skills for email and landing pages.

Culture & Benefits

• Opportunity to build the future of ERP systems using AI-native technology.
• Collaborative environment working closely with Sales and Product Marketing.
• Focus on data-driven decision-making and scalable marketing operations.