Paid Search Manager (Google Ads)

Location: In-office in Arlington, Texas, United States

Company

A publicly traded Fortune 500 homebuilder providing residential construction, mortgage financing, and title services.

What you will do

• Own the paid search performance reporting infrastructure, including dashboard design and maintenance.
• Produce weekly and monthly reports covering spend, lead volume, cost per lead, and conversion trends.
• Build and maintain budget pacing models by market, platform, campaign type, and division.
• Develop campaign launch QA checklists and ensure campaigns meet structural and tracking standards before going live.
• Monitor Google Tag Manager, GA4, and advertising platform conversion tracking; coordinate resolution of tracking issues.
• Manage the testing roadmap, analyze results, maintain documentation, and support agency business reviews.

Requirements

• Bachelor’s degree in Marketing, Business, Analytics, or a related field.
• 5+ years of digital marketing experience focused on analytics, reporting, or marketing operations.
• Advanced proficiency in Google Ads reporting, Google Analytics 4, and at least one dashboard or BI tool such as Looker Studio, Tableau, or Power BI.
• Advanced knowledge of paid search platforms, bidding strategies, keyword management, and campaign structure.
• Experience analyzing campaign data, optimizing performance, and managing large paid media budgets, including pacing, spend reconciliation, and billing processes.
• Strong organizational skills, attention to detail, and the ability to maintain accuracy under tight reporting deadlines.

Nice to have

• Familiarity with Google Tag Manager and conversion tracking fundamentals.
• Experience working alongside a media agency.

Culture & Benefits

• Professional and ethical work environment focused on customer service and business performance.
• Medical, dental, and vision insurance.
• 401(k), employee stock purchase plan, flexible spending accounts, and life and disability insurance.
• Vacation, sick, personal time, and company holidays.
• Additional voluntary and company-provided benefits.