Paid Search Manager (E-commerce)

Location: Based in or connected with the Willingboro, New Jersey operation, United States

Company

Industrial equipment supplier serving automation, maintenance, repair, operations, pneumatic, motion, electronic, hydraulic, HVAC, and electrical control applications through international retail and e-commerce operations.

What you will do

• Analyse paid search performance across European e-commerce websites and turn findings into prioritised optimisation actions.
• Manage Google Ads and Microsoft Ads activity, including Shopping and Performance Max campaigns.
• Optimise bids, budgets, targeting, campaign structures, search coverage, and product segmentation.
• Evaluate product feed quality, catalogue structure, categorisation, tracking, attribution, and privacy-related measurement issues.
• Analyse large product catalogues and long-tail inventory to identify demand opportunities and reduce inefficient spend.
• Report performance and recommendations to commercial, sales, and marketing stakeholders while coordinating with the United States-based paid media function.

Requirements

• At least five years of practical experience in paid search, PPC, or performance marketing.
• Strong hands-on knowledge of Google Ads, Microsoft Ads, Google Shopping, and Performance Max.
• Experience driving measurable revenue, conversions, and return on ad spend in transactional e-commerce.
• Experience managing campaigns across several European countries, languages, currencies, and customer behaviours.
• Advanced analytical and commercial judgement, including experience with large product catalogues, product feeds, tracking, attribution, and budget control.
• Confidence presenting performance findings and coordinating with geographically distributed teams and multiple business functions.

Nice to have

• Experience managing paid search budgets of approximately £100,000 or more per month.
• Experience in the United Kingdom, Germany, Spain, Italy, France, Belgium, Poland, or the Netherlands.
• Knowledge of European privacy requirements and their impact on consent, measurement, and attribution.
• Background in industrial distribution, specialist retail, hardware, marketplaces, or catalogue-led e-commerce.

Culture & Benefits

• Ownership of paid search analysis and optimisation within a substantial international e-commerce operation.
• Exposure to complex product data, multi-market trading, and commercially significant performance decisions.
• Opportunity to influence growth across established European markets and regions with further potential.
• Close collaboration with commercial leadership and an experienced United States-based paid media function.
• Professional development through international retail, technical products, and cross-functional commercial priorities.