Sales Enablement Manager (AI)

Location: Europe; London. Remote role supporting EMEA field teams.

Company

Cohere develops security-first foundation AI models and end-to-end enterprise AI products for real-world business applications.

What you will do

• Own sales enablement programs from design through rollout, measurement, and iteration.
• Partner with Product, Marketing, Sales Leadership, and RevOps to align go-to-market priorities across the sales lifecycle.
• Create playbooks, battle cards, demo scripts, certification programs, qualification guides, and other enablement resources.
• Operationalize MEDDPICC through deal reviews, coaching, planning, and everyday seller behavior.
• Build certification paths and maintain the enablement content platform for global adoption.
• Measure ramp time, win rates, pipeline generation, deal velocity, and ROI while identifying automation and AI workflow opportunities.

Requirements

• 5+ years of experience in sales enablement, sales training, revenue operations, or a related go-to-market role, preferably in B2B SaaS or technology.
• Experience supporting multi-region sales organizations with cultural and time-zone awareness.
• Proven ability to design and launch programs from scratch in fast-paced environments.
• AI fluency, including experience scaling enablement with AI tools and understanding RAG, model selection, and competitive differentiation.
• Mastery of enterprise sales methodologies such as MEDDPICC and Command of the Message, plus CRM systems such as Salesforce.
• Clear communication across sales representatives, managers, and leadership; bachelor's degree or equivalent experience.

Nice to have

• Enterprise software sales experience.
• Sales enablement or instructional design certification.
• Experience scaling enablement in a hyper-growth environment.
• Additional regional languages.

Culture & Benefits

• Remote-friendly work environment with co-working support and a $500 home office stipend.
• Six weeks of paid vacation, parental leave top-up of up to six months, and health and dental benefits with a separate mental health budget.
• Weekly lunch stipend of $75/£75 or the equivalent in local currency.
• Education and learning stipend for conferences, courses, and coaching.
• Annual enrichment benefits covering arts and culture, fitness and wellness, quality time, and workspace improvements.
• Travel budget for remote employees to visit offices, plus an annual company offsite.