Senior Growth Manager - Lifecycle & Product (Crypto)

Location: Sydney, New South Wales, Australia

Company

OKX operates a crypto exchange and develops the OKX Wallet, providing access to crypto trading and decentralized applications for retail and institutional users.

What you will do

• Own local product and lifecycle marketing initiatives from strategy and positioning through execution, journey optimization, and performance reporting.
• Lead go-to-market programs for priority products, defining target segments, customer journeys, value propositions, messaging, and adoption metrics.
• Develop full-funnel lifecycle strategies for advanced traders, VIPs, high-value customers, and other priority segments.
• Design loyalty, reward, engagement, reactivation, and retention programs that support activation, monetization, and lifetime value.
• Coordinate with global Product Marketing, Performance Marketing, and Lifecycle teams on campaign briefs, automated journeys, and localized messaging.
• Plan VIP experiences, customer events, partner activations, and lifecycle engagements while monitoring funnel conversion, adoption, and retention performance.

Requirements

• At least 5 years of experience in product marketing, lifecycle marketing, CRM strategy, retention growth, or a related field.
• Experience managing product marketing, go-to-market, or lifecycle initiatives from strategy through execution and reporting.
• Strong knowledge of customer segmentation, lifecycle journeys, retention, reactivation, messaging, and product positioning.
• Ability to build automated user journeys and collaborate with specialist teams.
• Strong commercial, analytical, communication, stakeholder-management, and project-management skills.
• Ability to influence Product and Engineering stakeholders and work effectively with regional and global teams.

Nice to have

• Experience in cryptocurrency, fintech, financial services, or another regulated industry.
• Experience with sophisticated investors, institutions, VIPs, loyalty programs, affiliates, or high-value customer segments.

Culture & Benefits

• Competitive total compensation package.
• Learning and development programs with an education subsidy.
• Team-building programs and company events.
• Wellness and meal allowances.
• Comprehensive healthcare coverage for employees and dependants.