Senior Manager, Customer Marketing (Fintech)

Location: San Francisco, CA; ability to work from the San Francisco office is required

Company

Airwallex is a global payments and financial platform serving businesses with integrated accounts, payments, spend management, treasury, and embedded finance solutions.

What you will do

• Build and scale a customer advocacy and storytelling program that turns successful customers into brand champions.
• Own Airwallex’s presence, performance, and rankings across G2, Trustpilot, Gartner Peer Insights, and Capterra in the Americas.
• Manage a strategic Customer Advisory Board, including member selection, executive sponsorship, communications, agendas, and follow-up.
• Launch and manage the Americas customer newsletter, covering segmentation, editorial planning, content, distribution, and engagement reporting.
• Define and report on metrics for review performance, advocacy-influenced pipeline, references, retention, expansion, and customer story engagement.

Requirements

• 4–6 years of experience in B2B SaaS or fintech customer marketing, Product Marketing, partner marketing, customer advocacy, lifecycle marketing, or a related field.
• Experience building or scaling customer advocacy, customer reference, review, or customer marketing programs.
• Experience running G2 or other peer-review acquisition programs and improving review volume, ratings, visibility, or category positioning.
• Experience creating customer-facing assets such as case studies, testimonials, customer videos, newsletters, webinars, or executive events.
• Strong written and verbal communication, customer interviewing, project management, and cross-functional coordination skills.
• Ability to work from the San Francisco office in accordance with the team’s working model.

Nice to have

• Experience in fintech, cross-border payments, expense management, financial infrastructure, or B2B SaaS.
• Experience launching or managing a C-level Customer Advisory Board, executive council, CFO community, or similar senior customer forum.
• A portfolio of customer case studies, video testimonials, customer-led content, or other storytelling work.
• Experience building customer reference libraries, advocacy communities, or searchable customer evidence repositories.
• Familiarity with Salesforce, HubSpot, Gainsight, G2 Admin, marketing automation, reporting, or analytics tools.

Culture & Benefits

• Work in a fast-moving, high-growth fintech environment.
• Collaborate across Customer Success, Sales, Product Marketing, revenue operations, and other functions.
• Take ownership of high-visibility programs in a 0-to-1 environment.
• Work with a global organization operating across 27 offices.