Integrated Brand & Social Strategy Manager (AI)

Location: Baltimore, MD, United States

Salary: $90,000–$110,000 base salary per year, plus performance-based compensation.

Company

hirify.global is a consumer-facing financial services company.

What you will do

• Build and lead an integrated organic brand strategy tied to business priorities and measurable outcomes.
• Develop editorial strategies, content roadmaps, campaigns, and enterprise content calendars across social, employer brand, and AI-powered discovery channels.
• Define a consistent brand voice for customer, employer, reputation, and community content.
• Present recommendations and performance insights to senior leaders while guiding initiatives through Legal/Compliance and stakeholder review.
• Direct creative teams, agencies, and production partners, including photography, video, freelance resources, and production budgets.
• Own organic-channel measurement, content governance, audience sentiment monitoring, and continuous testing of new formats and platform features.

Requirements

• 7+ years of marketing experience building strategies and campaigns tied to business problems and measurable results.
• Experience marketing a large consumer-facing brand within an enterprise or matrixed organization.
• Strong organic social strategy skills, including social publishing, listening, and analytics platforms.
• Experience developing employer brand and recruitment marketing content.
• Executive presence, strong editorial judgment, brand storytelling, project management, and experience influencing senior leaders.
• AI fluency, including understanding of AI-powered search experiences, plus a bachelor's degree in Marketing, Communications, or a related field.

Nice to have

• Experience in financial services or another regulated industry.
• Experience with GEO/AI search visibility initiatives or governance for AI-assisted content.

Culture & Benefits

• Cross-functional collaboration with Marketing, HR, Talent Acquisition, Corporate Communications, Legal/Compliance, and business leaders.
• Responsibility for meaningful content production budgets and external partner relationships.
• Eligibility for a competitive compensation program based on individual and company performance.
• Equal employment opportunity employer.