Director, US Rare Portfolio Marketing (Rare Disease)

Location: Sleepy Hollow, New York, United States; onsite in the Sleepy Hollow office 4 days a week.

Salary: $183,100–$305,200 annually

Company

hirify.global is a biotechnology company that invents, develops, and commercializes medicines for people with serious diseases, including rare diseases.

What you will do

• Lead brand planning, quarterly business reviews, go-to-market strategy, competitive positioning, and launch readiness for the US rare disease portfolio.
• Design patient-finding and HCP-identification strategies for small, geographically dispersed populations and prescriber groups.
• Develop HCP promotional materials, disease-state education, direct-to-patient campaigns, digital and social engagement, and patient ambassador programs.
• Analyze claims, diagnostic, specialty pharmacy, hub, patient, and caregiver data to guide marketing strategy.
• Shape patient support and hub experiences with Patient Support and Market Access to reduce time to therapy.
• Coordinate with agencies and cross-functional partners across Sales, Medical, Market Access, Legal, Compliance, Patient Advocacy, and Marketing.

Requirements

• 12 years of pharmaceutical or biotechnology experience focused on marketing.
• Strong understanding of rare disease markets; experience with orphan drugs, specialty products, or advanced therapies is preferred.
• Knowledge of payer environments, including government programs, managed care, regional and national payer markets, and evolving healthcare systems.
• Familiarity with buy-and-bill and/or specialty pharmacy channels.
• Experience leading commercial marketing teams, developing account plans, and providing strategic direction to field organizations.

Culture & Benefits

• Collaborative work with commercial, scientific, medical, access, reimbursement, legal, compliance, and patient advocacy functions.
• Opportunities to attend congresses and industry events and build connections with key opinion leaders and rare disease communities.
• Benefits may include annual bonuses or incentive plans, equity awards, retirement benefits, 401(k) matching, health and wellness programs, insurance, paid time off, and family support benefits.
• Inclusive workplace with reasonable accommodations available during the recruitment process where required.