Director of Demand Generation (AI)

Location: Remote within the United States; listed markets include Alexandria, Virginia; Chicago, Illinois; Dallas, Texas; and Los Angeles, California.

Base salary: $160,000–$190,000, depending on location.

Company

hirify.global provides flexible warehouse suites, offices, and hands-on logistics support for small online businesses and eCommerce entrepreneurs.

What you will do

• Define demand generation strategy across owned, paid, and partner channels to keep buildings full and backfill churn.
• Translate revenue goals into defensible pipeline plans and report marketing pipeline performance to leadership.
• Own go-to-market campaigns for new markets and buildings, including budgets, local planning, and results.
• Build and coach the demand generation team while managing digital and content agency partners.
• Oversee paid and owned performance, optimizing lead volume, cost per lead, tours, and services revenue attachment.
• Direct the automation of reporting, content, and campaign workflows with AI agents while supporting tactical execution.

Requirements

• 7+ years of experience in demand generation or growth marketing, including at least 2 years managing people.
• Experience owning lead and revenue metrics such as MQLs and SQLs.
• Demonstrated experience planning and running a market launch or cross-channel campaign with measurable results.
• Strong campaign analytics experience across paid, organic, website, and email channels.
• Ability to work as a hands-on player-coach and build a function from an early stage.
• Ability to use AI tools in daily work and improve the AI fluency of the team through shipped initiatives.

Culture & Benefits

• Remote, full-time salaried role with compensation adjusted by location.
• Medical coverage, including fully covered Aetna plans or a low-premium PPO option.
• Dental and vision coverage at 100%.
• 401(k), company-paid disability and life insurance, and paid parental leave.
• Paid holidays, vacation and sick time, plus a learning and professional development budget.
• Protected time, training, and peer support for using AI in daily work.