Product Manager MDM (CDP)

Location: El Segundo, California, United States

Salary: $126,000–$158,000 annual

Company

hirify.global is a global toy and family entertainment company creating toys, content, consumer products, digital experiences, and live experiences across a portfolio of well-known brands.

What you will do

• Own the roadmap for the consumer MDM rollout, including integration sequencing, data onboarding, and adoption across business units.
• Manage CDP capabilities covering audience creation, outbound activations, platform connections, and downstream data flows.
• Define MDM concepts and rules for identity resolution, matching, survivorship, golden records, profile completeness, hierarchies, metadata, and data lineage.
• Lead source-system integrations and downstream activations through requirements, data mapping, testing, cutover, and launch support.
• Define schemas, SLAs, change-management processes, and access patterns for APIs, event streams, batch feeds, and CDP connectors.
• Coordinate Engineering, QA, Marketing, Insights, Platforms, Privacy/Security, vendors, and external partners while communicating risks and trade-offs to stakeholders.

Requirements

• Bachelor’s degree in any field.
• 5+ years of experience as a Product Manager or in a similar role working with data platforms, integrations, CDP, marketing technology, CRM, or analytics products.
• Hands-on CDP experience is required, including audience creation, outbound activations, platform connections, and downstream data flows.
• Experience working with consumer data across multiple business units, systems, and touchpoints.
• Experience with identity resolution, match and merge strategies, survivorship rules, duplicate remediation, data quality, latency, and activation monitoring.
• Ability to work with Engineering and QA on requirements, prioritization, release planning, testing, and launch support.

Nice to have

• MDM experience or experience with customer identity data programs.
• SQL and/or Python experience.
• Experience with cloud platforms, especially Google Cloud.
• Experience with CDP/CRM and identity ecosystems, including consent, preferences, marketing activation, and outbound destination management.
• Familiarity with privacy and security practices for consumer data, including access controls, auditing, and least privilege.

Culture & Benefits

• Full-time employment at a purpose-driven global company.
• Collaborative, innovative, and performance-driven working environment.
• Comprehensive benefits and competitive total pay programs.
• Inclusive workplace focused on belonging, respect, and equal opportunity.