Senior Product Marketing Manager (Cybersecurity)

Location: Remote in Canada

Company

hirify.global develops software spanning insider risk management, data loss prevention, AI governance, and employee monitoring.

What you will do

• Own and continuously test positioning and messaging across IRM, DLP, AI Governance, and employee monitoring.
• Build persona and buyer-journey frameworks using closed-won and closed-lost data.
• Develop sales enablement materials, including onboarding decks, demo scripts, objection-handling guides, and pricing and packaging narratives.
• Maintain competitive battlecards and turn win/loss and churn insights into messaging improvements.
• Partner with Product on go-to-market narratives, launch plans, and sales-facing collateral.
• Lead creative production, manage an AI-first content creator, and build scalable content systems.

Requirements

• 8+ years of product marketing experience, including at least 3 years in B2B cybersecurity or adjacent enterprise SaaS.
• Experience owning positioning in a multi-category or category-creation environment.
• Proven ability to build sales enablement used by sales teams.
• Strong competitive intelligence skills and the ability to convert win/loss data into messaging.
• Experience managing creative or content talent and interest in AI-powered production workflows.
• Strong writing skills and analyst relations experience with organizations such as Gartner or Forrester.

Culture & Benefits

• Collaborative, forward-thinking team with opportunities for professional growth.
• Competitive salary and unlimited paid time off.
• Quality health benefits.
• 401(k) with company matching.
• Company-issued laptop with a choice of Mac or PC.

Hiring process

• Writing skills will be evaluated directly during the recruitment process.