Senior Marketing Manager (Healthcare)

Location: Pennsylvania, United States. Travel around 10% of the time.

Salary: $86,600–$144,400 annual base pay, plus eligibility for an annual incentive bonus.

Company

hirify.global is a global information and analytics company supporting healthcare professionals, researchers, science, health education, and clinical practice.

What you will do

• Own product marketing strategy and market execution for Mytonomy, Patient Education, and Care Planning in the North American healthcare provider nursing market.
• Lead integrated digital and in-person marketing programs across email, marketing automation, webinars, paid advertising, social media, content marketing, conferences, and trade shows.
• Develop positioning, value-based messaging, thought leadership, SEO-optimized content, campaign assets, landing pages, and sales enablement materials.
• Use customer insight, market intelligence, competitive analysis, sales feedback, and performance data to shape priorities and investment decisions.
• Manage marketing budgets, define success measures, evaluate engagement and pipeline contribution, and course-correct programs based on results.
• Partner with marketing leadership, sales, product, enterprise stakeholders, business partners, and content development partners to align portfolio strategy.

Requirements

• 8+ years of integrated marketing experience, including direct marketing, thought leadership, content marketing, public relations, and events.
• Bachelor’s degree or equivalent required; an MBA is highly valued.
• Experience developing marketing strategies tied to organizational and commercial objectives.
• Experience leading major campaigns, product launches, and integrated programs across digital and in-person channels.
• Understanding of healthcare provider or hospital marketing, nursing workflows, patient education, care planning, buyer personas, and buying processes.
• Ability to influence cross-functional stakeholders without direct authority and travel approximately 10% of the time.

Nice to have

• Healthcare provider or hospital marketing experience with measurable impact on awareness, lead generation, engagement, and business outcomes.
• MBA or clinical credentials.

Culture & Benefits

• Flexible hours that support working during the most productive times of the day.
• Focus on work-life balance and employee well-being.
• Wellbeing initiatives, shared parental leave, study assistance, and sabbaticals.
• Country-specific benefits and an annual incentive bonus.