Growth Lead (Healthtech)

Location: London, UK; hybrid setup with 3 days a week in the Old Street office

Company

hirify.global builds digital healthcare clinics and personalised long-term care programs across weight management, men’s health, fertility, skincare, and preventative health.

What you will do

• Own new-patient acquisition and Net New Revenue for a healthcare category, including spend forecasts, patient volume, budget management, and CAC targets.
• Set the growth strategy and channel mix across paid search, paid social, creative, offers, landing pages, and measurement.
• Direct a dedicated creative pod, brief concepts and hooks, and run a high volume of performance creative tests.
• Own the funnel from advertising through landing page and order, partnering with CRO on conversion experiments.
• Run an ongoing roadmap of hypotheses, experiments, readouts, attribution, incrementality testing, and data-driven bidding.
• Partner with CRM and Retention teams to improve acquisition nurture, proposition-market fit, early retention, and cohort quality.

Requirements

• Approximately 5–7 years of performance or growth marketing experience, ideally in D2C, subscription, or health-tech environments.
• Deep expertise in at least one of paid social or paid search, with a strong understanding of the wider digital marketing mix.
• Experience owning acquisition budgets and CAC, ROAS, or payback targets.
• Strong creative judgment and experience briefing, evaluating, and iterating on video and static performance creative.
• Fluency in CAC, payback, LTV:CAC, cohort analysis, experimentation, and data-driven decision-making.
• Strong ownership, communication, collaboration, and ability to lead cross-functional teams without direct line management.

Nice to have

• Startup or scaleup experience in fast-scaling D2C environments.
• Experience in health-tech, regulated, or clinical-adjacent categories.
• Experience directing creative teams or launching a new category or market.
• Experience with landing-page experimentation and conversion optimisation.

Culture & Benefits

• Hybrid work with 3 days per week in the London office.
• Employee options program and annual development budget with 3 days of professional development leave.
• Private health insurance through Vitality or a monthly wellness allowance.
• 25 days of holiday, enhanced parental leave, and the option to work from anywhere for 3 weeks per year.
• Flexible working hours, regular socials, clubs, sports, seasonal events, office parties, and team dinners.
• High ownership, continuous feedback, and opportunities to shape evidence-based healthcare across multiple markets.