Head of Growth (B2B SaaS)

Location: United Kingdom. Flexible home-working policy is available.

Company

hirify.global provides regulatory and sustainability compliance intelligence and services to large global businesses across EHS, product, chemical, and corporate sustainability compliance.

What you will do

• Own day-to-day management, content publishing, performance, and technical health of the Webflow website.
• Drive conversion rate optimisation through testing, analytics, heatmaps, behavioural data, landing page improvements, and personalisation.
• Build intent-based triggers, account-based journeys, lead magnets, and growth loops based on visitor and customer cohorts.
• Own the web development roadmap and coordinate fixes and enhancements with development resources.
• Set direction for organic search, oversee paid search and social investment, and manage email and lifecycle marketing in HubSpot.
• Prepare performance reporting and provide data-informed recommendations for standups, reporting, and OKR reviews.

Requirements

• 8+ years of B2B experience in a senior digital growth or web role with ownership of business outcomes.
• Hands-on Webflow experience, including page building, content management, and basic troubleshooting.
• Working knowledge of Google Analytics 4 and interpretation of web and campaign data.
• Experience understanding customer and visitor cohorts and designing growth loops from behavioural data.
• Strong written communication, organisation, collaboration, and stakeholder management skills.
• Ability to manage multiple workstreams while maintaining attention to detail.

Nice to have

• B2B SaaS marketing experience, preferably in enterprise or regulated industries.
• Experience with SEO/GEO, PPC, paid social, HubSpot workflows, landing pages, email, and reporting.
• Understanding of CRO principles and experimentation frameworks.
• Experience working with external SEO, PPC, or creative agencies.
• Interest in or hands-on use of AI tools for content, workflow automation, or on-site personalisation.

Culture & Benefits

• Flexible home-working policy and support for work-life balance.
• Collaborative, fast-paced, and driven working environment.
• High ownership, accountability, and pride in delivered projects.
• Inclusive culture focused on purpose, passion, progress, and positive change.
• Competitive salary package.