Marketing Manager, Demand Generation

Location: Remote within the United States; occasional travel for company meetings, industry events, and partner meetings may be required, expected to be less than 10%. Applicants must be authorized to work in the United States. Employment sponsorship is not available.

Salary: $125,000–$145,000 annual base salary, plus eligibility for an annual performance bonus.

Company

hirify.global is a remote-first SaaS company providing digital tools, human financial advisors, and AI-powered coaching for total financial wellness.

What you will do

• Develop quarterly and annual demand generation plans aligned with target audiences, pipeline goals, bookings targets, and business priorities.
• Own integrated campaigns across digital, email, paid media, webinars, events, content syndication, nurture programs, and account-based marketing.
• Build enterprise and partner demand generation programs, including co-branded campaigns, partner toolkits, and strategic alliance initiatives.
• Manage campaigns end to end, including segmentation, messaging, launch, optimization, content creation, and performance measurement.
• Measure campaign performance, lead and opportunity conversion, marketing-sourced pipeline, partner engagement, ROI, and contribution to bookings.
• Use AI-enabled tools to support audience research, personalization, content creation, testing, analysis, reporting, and process automation.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• At least 5 years of B2B marketing experience, including 3 or more years in hands-on demand generation, growth marketing, or integrated campaigns.
• Experience supporting enterprise sales teams and channel or partner sales organizations.
• Practical experience with account-based marketing, enterprise sales motions, campaign optimization, and funnel analytics.
• Proficiency with CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo, or Pardot.
• Strong analytical, project management, and cross-functional collaboration skills, with experience managing B2B events.

Nice to have

• Experience working with brokers, consultants, or strategic distribution partners.
• Industry experience in financial wellness, employee benefits, fintech, or wealth management.
• Experience in a venture-backed or high-growth startup environment.
• Familiarity with B2B2C go-to-market strategies.

Culture & Benefits

• Remote-first work environment with occasional business travel.
• Collaborative, mission-driven culture focused on improving access to financial guidance.
• Medical, dental, and vision coverage.
• 401(k) with company contribution, life insurance, and paid time off.
• Opportunity to work directly with senior leaders and own demand generation programs across enterprise and partner channels.