14 дней назад
Senior Manager, Campaign Marketing (Insurance)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Manager, Campaign Marketing (B2B Insurance): Developing campaign strategy, audience segmentation, nurture journeys, and repeatable workflows for North America Insurance marketing with an accent on campaign architecture, marketing automation, and cross-business-line coordination. Focus on designing measurable campaign programs, improving governance and execution processes, managing agency relationships, and using performance insights and emerging AI practices to guide future campaigns.
Location: Atlanta, Georgia, United States; primarily in the office
Company
provides commercial and personal insurance solutions through a global property and casualty insurance network.
What you will do
- Define campn objectives, briefs, audience strategies, channel mixes, and campn approaches for Retail, Wholesale, Distribution, and Alternative Channels marketing.
- Develop nurture and drip campns, audience segmentation strategies, and client and broker communication journeys.
- Own the end-to-end campn workflow, including intake, scoping, briefing, review, approval, sequencing, and execution handoff.
- Manage the campn calendar, external agency relationships, and coordination across North America Marketing.
- Track campn performance and provide data-driven insights to guide future decisions.
- Manage and mentor a junior campn specialist responsible for technical execution and marketing automation.
Requirements
- 6+ years of B2B marketing experience focused on campn strategy and execution.
- Strong knowledge of campn workflows, marketing operations, repeatable processes, marketing automation platforms, campn management tools, and CRM systems.
- Ability to translate business objectives into actionable campn briefs and collaborate with multiple stakeholders.
- Strong project management skills for managing multiple campns across different business lines.
- Excellent communication skills and confidence influencing senior marketing colleagues on campn strategy.
- Bachelor’s degree in Data Science, Business, Economics, Finance, Marketing, or a related field.
Nice to have
- Advanced degree such as an MBA or equivalent.
- Experience managing agency relationships.
Culture & Benefits
- Primarily office-based collaboration to support coordination with colleagues and clients.
- Total Rewards benefits covering health, wellbeing, financial security, and professional development.
- Continuous learning and development opportunities.
- Inclusive culture supported by cultural awareness activities and Employee Resource Groups.
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