Marketing Operations Manager (B2B)

Location: Houston, Texas, USA; hybrid role with up to 100 remote days per year

Company

A professional services company providing consulting, digital, and managed services in Innovation, HR, and Taxes across 14 countries.

What you will do

• Design and launch digital, email, content, event, and industry-specific demand-generation programs for the tax advisory pipeline.
• Build lead scoring, qualification, nurturing, and account-based marketing processes with sales.
• Own and optimize the CRM, marketing automation, event, and reporting technology stack.
• Analyze campaign performance, pipeline contribution, ROI, conversion rates, and cost per lead.
• Manage the annual marketing strategy and budget, and create case studies, thought leadership content, and webinars with tax experts.
• Lead tradeshows, conferences, and client events while managing vendors and cross-functional relationships.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in B2B marketing, demand generation, marketing operations, or professional services marketing.
• Proven success generating qualified leads and contributing to measurable sales pipeline growth.
• Experience managing CRM and marketing automation platforms.
• Strong knowledge of B2B lead generation, sales funnel management, analytics, project management, and executive-level communications.
• Ability to collaborate across sales, marketing, and consulting teams with a focus on revenue impact.

Nice to have

• Experience in consulting, advisory, financial services, tax, accounting, legal, or other professional services organizations.

Culture & Benefits

• Flexible hybrid work with up to 100 remote days per year.
• hirify.global Academy and hirify.global Digital Academy learning opportunities.
• Career support programs including My Professional Journey and MoveWithUS.
• Six annual personal days, paid time off, summer half-day Fridays, and additional winter holiday time.
• Paid maternity and paternity leave, 401(k) matching, and company-paid employee medical benefits.
• On-site fitness center, sit-stand desks, dual monitors, golf simulator, and pickleball court.