Director, Paid Search (AI)

Location: Remote - United States. Applicants must be authorized to work in the United States; employment visa sponsorship is not available.

Base salary: $154,200.00-$192,750.00 annually, with potential bonus and/or equity eligibility.

Company

hirify.global develops automotive marketplaces, digital retail, trade and appraisal, wholesale auction, and media technologies.

What you will do

• Own the consumer SEM strategy, execution standards, performance roadmap, and 8+ figure annual budget across Google Ads, Microsoft Advertising, and emerging AI-driven search surfaces.
• Set channel goals, forecasts, budgets, KPI frameworks, and allocation decisions tied to traffic, leads, revenue, CPL/CPA, ROAS, and payback.
• Oversee campaign architecture, bidding, keywords, audiences, feeds, ad copy, creative testing, landing pages, tracking, and account quality assurance.
• Build feed-based automation, API integrations, Smart Bidding, scripts, AI-agent workflows, and generative AI applications for SEM.
• Partner with Product, Engineering, Design, Lifecycle, Finance, Analytics, agencies, and advertising platforms to improve the full funnel and measurement.
• Build and lead a team of SEM specialists while managing platform relationships, strategic roadmaps, and performance reviews.

Requirements

• 10+ years of performance or growth marketing experience with deep, hands-on paid search expertise.
• Experience managing 8-9 figure annual SEM budgets tied to acquisition, revenue, ROI, and payback.
• Expert command of Google Ads and Microsoft Advertising, including advanced campaign types, Smart Bidding, scripts, feeds, and Search Ads 360.
• Experience with marketplace, classifieds, e-commerce, or high-volume B2C lead-generation businesses.
• Hands-on experience with SEM automation, APIs, AI/ML or generative AI workflows, attribution, incrementality testing, media mix modeling, and large datasets.
• Bachelor’s degree or equivalent practical experience.

Nice to have

• Experience with two-sided marketplaces or classifieds in travel, real estate, jobs, ticketing, or similar industries.
• Experience managing SEM through AI Overviews, Performance Max, agentic search, and other platform changes.
• Familiarity with paid social and shopping media, and alignment between paid search and SEO.

Culture & Benefits

• Remote work for US-based employees with a collaborative, ownership-oriented environment.
• Medical, dental, and vision healthcare plans.
• New-hire stipend for home office setup.
• Generous PTO, paid holidays, a floating holiday, volunteer day, and recharge day.
• Regular full-time employees are eligible for comprehensive benefits, with bonus and/or equity programs available for some roles.