Paid Search and App Marketing Manager (AI)

Location: City of London, United Kingdom; hybrid model with 3 days in the office

Company

hirify.global is a FTSE 100 fintech operating across five continents, serving more than 1.4 million customers and handling billions of dollars in transactions.

What you will do

• Manage and scale paid search campaigns for the UK and Ireland across Google, Bing, Apple Search Ads, and other platforms.
• Monitor and optimise campaign performance against CPA and client lifetime value.
• Design and run geo-experiments to validate incrementality.
• Work with SEO to build a holistic search strategy and maximise click share.
• Identify and test growth opportunities for new client acquisition.
• Develop and embed AI agents to automate workflows and reporting while tracking emerging AI trends in search.

Requirements

• Demonstrable experience managing and scaling paid search in a fast-paced environment.
• Proficiency in Excel, Google Analytics 4, Search Ads 360, and Campaign Manager 360.
• Strong knowledge of click-tracking methodologies, troubleshooting, and attribution models.
• Strong communication and presentation skills.
• Ability to work in the hybrid model with 3 days in the London office.

Nice to have

• Experience with Funnel.io, Adthena, or Squared.io.

Culture & Benefits

• Tailored development programmes, mentoring opportunities, and career progression.
• Flexible benefits package worth 12% on top of salary.
• Private medical cover, life insurance, and a gym membership contribution.
• 28 total days off, including 25 days of holiday, a birthday day, and two volunteering days, with the option to buy or sell holiday days.
• LinkedIn Learning access, enhanced parental leave benefits, and employee-led inclusion networks.