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Описание вакансии
Текст:
TL;DR
Senior Paid Search Manager (AI): Owning and optimizing large multi-market Search portfolios across SEM, Shopping, app campaigns, Apple Ads, and ChatGPT Ads with an accent on platform expertise, measurement, and incrementality-informed budget decisions. Focus on shaping global Search strategy, building AI-driven automation, diagnosing auction and tracking issues, and coordinating launches and experimentation across regions.
Location: Sydney, Australia; hybrid work with regular in-person collaboration at the Sydney campus
Company
Canva is a design platform redefining how people experience and create visual content.
What you will do
- Own a portfolio of multi-market Search accounts across SEM, PMax/Shopping, Google App Campaigns, Apple Search Ads, and ChatGPT Ads.
- Manage campaign performance, structure, incrementality-informed budgets, account hygiene, measurement, and reporting.
- Lead Search strategy for assigned markets and strategic focus areas while educating regional stakeholders.
- Build and maintain AI-assisted automation and process improvements for reporting, analysis, testing, and repetitive workflows.
- Support new market launches, platform changes, AI Max testing, bidding algorithm updates, and experimentation plans.
- Partner with measurement/data and AdTech teams to identify tracking or signal issues and communicate solutions.
Requirements
- Experience running Search and Shopping accounts at genuine multi-market scale with meaningful budgets.
- Hands-on expertise with Google Ads, Bing Ads, and a bid management platform such as SA360 or an equivalent.
- Strong understanding of platform mechanics, auction dynamics, bidding algorithms, measurement, and performance analysis.
- Ability to prioritize across multiple markets, translate technical Search concepts for regional stakeholders, and build relationships without formal authority.
- Experience using AI tools to accelerate reporting, analysis, testing, and workflow automation.
- Ability to work from Sydney, Australia in a hybrid arrangement and collaborate across time zones, including some evening calls for EMEA.
Culture & Benefits
- Autonomous, fast-paced environment with high ownership and direct feedback.
- Globally distributed Search organization working across North America, Europe, Latin America, and South East Asia.
- Equity packages and an annual Vibe & Thrive allowance supporting wellbeing, social connection, and office setup.
- Inclusive parental leave and flexible leave options.
- Interviews are conducted virtually.
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