Marketing Lead - Customer Engagement & Retention (Fintech)

Location: In-office in Pittsburgh, Cleveland, Philadelphia, Tysons Corner, Chicago, or Houston, United States

Base salary: $91,000–$202,800 per year

Company

hirify.global is a banking organization building personalized, omnichannel growth marketing capabilities across the customer lifecycle.

What you will do

• Define, build, and scale customer engagement and retention strategies that support growth objectives.
• Develop and optimize lifecycle programs using customer insights, experimentation, and performance measurement.
• Advance marketing automation and next-best-action strategies across customer channels and lifecycle moments.
• Create segment-specific strategies and coordinate with product, analytics, finance, legal, compliance, risk, and marketing partners.
• Develop offers and campaigns that influence customer behavior across digital solutions and payments.
• Analyze customer behavior and business results to identify opportunities and recommend improvements.

Requirements

• 5+ years of experience in retention, lifecycle, CRM, relationship, or growth marketing.
• Experience creating and scaling marketing programs and campaigns with measurable business results.
• Strong customer insight, analytical problem-solving, experimentation, and measurement skills.
• Ability to lead through influence and collaborate across a complex, matrixed organization.
• Bachelor’s degree or a comparable combination of education and experience.
• Must work in-office in one of the listed United States locations. Visa sponsorship and STEM OPT are not available.

Nice to have

• Experience in financial services or another regulated industry.
• Bilingual experience.

Culture & Benefits

• Inclusive workplace focused on customer outcomes, collaboration, and professional contribution.
• Medical, prescription, dental, and vision coverage, with Health Savings Account options.
• 401(k) matching, pension, stock purchase plans, and financial wellness support.
• Paid parental leave, up to 11 paid holidays, vacation time, and occasional absence days.
• Educational assistance, wellness programs, and dependent care support.