SVP, Marketing Technology & Customer Lifecycle Strategy (AI)

Location: Newport Beach, CA, USA

Base salary: $250,000–$305,000 per year, plus a discretionary bonus.

Company

hirify.global is a global active fixed-income and investment management firm serving institutional, wealth, and intermediary clients across public and private markets.

What you will do

• Lead the transformation of marketing customer data, audience segmentation, identity resolution, and decision intelligence capabilities.
• Develop propensity models, scoring, next-best-action approaches, and tools for audience, channel, content, timing, and investment decisions.
• Identify, test, and scale AI applications for research synthesis, insight generation, campaign planning, content production, experimentation, and performance analysis.
• Enable consent-based personalization and dynamic content across web, email, and other marketing channels with human oversight and review controls.
• Build measurement frameworks connecting engagement and conversion to qualified opportunities, client activity, asset flows, and retention where attribution is supportable.
• Lead adoption, governance, vendor management, budgets, and delivery across Marketing, Technology, Product Strategy, Distribution, Legal, Privacy, Security, and Compliance.

Requirements

• 15+ years of experience in marketing technology, digital transformation, data and analytics, or related functions, including enterprise-scale leadership.
• Experience delivering integrated marketing data and technology capabilities from architecture and implementation through adoption and measurable outcomes.
• Strong knowledge of customer data architecture, identity resolution, data quality, consent management, APIs, CRM, web, marketing automation, and analytics integrations.
• Applied experience with segmentation, predictive modeling, propensity scoring, experimentation, causal measurement, ROI analytics, generative AI, and machine learning in production marketing workflows.
• Experience with Adobe Marketo Engage, Eloqua, Salesforce Marketing Cloud, or HubSpot, plus GDPR and related privacy governance.
• Bachelor’s degree required; experience in asset management, wealth management, or regulated financial services is strongly preferred.

Culture & Benefits

• High-performance, inclusive culture centered on collaboration, openness, responsibility, and excellence.
• Total compensation includes a fixed base salary and discretionary performance bonus.
• Work with global, multidisciplinary stakeholders across marketing, technology, distribution, legal, privacy, security, and compliance.
• Reasonable accommodation is available for qualified applicants with disabilities.