Active Member Marketing Manager (Digital Health)

Location: Remote, USA. Applicants must be authorized to work for any employer in the United States.

Salary: $125,000–$140,000 annually

Company

hirify.global is a digital health company using AI Digital Twin technology, clinical care, and data from connected health devices to improve metabolic health outcomes.

What you will do

• Build and own the active-member lifecycle marketing strategy, including sustained engagement and winback programs.
• Develop behavioral segmentation using member activity, sensor data, app engagement, care-team interaction, clinical trajectory, and enrollment channels.
• Coordinate the communication calendar across marketing, care delivery, product, and clinical teams.
• Build and launch multichannel campaigns end to end in Braze, including audiences, Canvas journeys, content, QA, deployment, and iteration.
• Develop Braze infrastructure, testing programs, dashboards, deliverability processes, and reporting.
• Maintain compliance with HIPAA, PHI handling, TCPA, CAN-SPAM, SMS consent, and clinical review requirements.

Requirements

• 4–7 years of experience in lifecycle, CRM, retention, or engagement marketing, with end-to-end program ownership.
• Hands-on Braze expertise, including multi-branch Canvas journeys, behavioral triggers, Liquid personalization, and suppression logic.
• Multichannel marketing experience with email plus at least one of SMS, push, or in-app messaging.
• Experience designing experiments with holdouts, interpreting results, and reporting null findings when appropriate.
• Ability to build new processes and a lifecycle marketing program from the ground up.
• U.S. work authorization required; visa sponsorship is not available.

Nice to have

• Healthcare or digital health experience, including HIPAA and PHI handling in marketing systems.
• Experience with employer-, health plan-, or health system-distributed point solutions.
• Experience marketing alongside care teams or clinical staff.
• Experience with direct mail, print, member webinars, or other offline channels.

Culture & Benefits

• Remote role within a global team.
• Comprehensive healthcare, dental, and vision coverage, including employer-sponsored coverage for employees.
• Health Savings Account and Flexible Spending Account options.
• Unlimited vacation with manager approval and paid parental leave.
• Equity participation and a 401(k) retirement savings plan.