Senior Media Director (Financial Services)

Location: Any hirify.global U.S. office in San Francisco, New York, Atlanta, Chicago, or Austin; hybrid working model with 3+ full days in the office or at a client site.

Salary: $160,000–$190,000 per year, commensurate with experience.

Company

hirify.global provides strategic media and marketing services for B2B and consumer clients, including financial-services brands.

What you will do

• Lead integrated media strategy, planning, status meetings, and presentations for B2B and consumer clients, with a focus on financial services.
• Translate business objectives and commercial targets into audience strategies, investment frameworks, budgets, channel allocations, and full-funnel plans across paid, owned, and earned media.
• Develop audience segmentation and customer journeys for B2B buying committees, financial advisors, intermediaries, institutional investors, and consumers.
• Build forecasts, scenario plans, measurement frameworks, and recommendations connecting media investment to leads, pipeline, revenue, asset growth, and other business outcomes.
• Apply incrementality testing, lift studies, media mix modeling, attribution, and performance analysis to guide investment decisions.
• Lead and develop media teams, establish AI-enabled planning and reporting practices, manage budgets and vendors, and support client growth and new-business proposals.

Requirements

• 10+ years of media strategy and planning experience, primarily in an agency environment, with a track record of integrated plans delivering measurable business results.
• Financial-services experience is required, including understanding how firms market to financial advisors, intermediaries, institutional investors, and individual investors.
• Strong commercial acumen, including the ability to understand business models, connect marketing investment to revenue and growth targets, and discuss ROI.
• Player-coach mindset with the ability to build plans hands-on while leading delivery teams.
• Working knowledge of incrementality testing, media mix modeling, and multi-touch attribution.
• Cross-channel experience across paid social, search, programmatic, CTV and online video, audio, and content partnerships.
• Experience managing multi-million-dollar media budgets and leading and developing teams.
• Comfort with AI-powered workflows and curiosity about developing AI technology.
• Excellent presentation and storytelling skills for senior client stakeholders.
• Bachelor’s degree in advertising, marketing, business, or a related field, or equivalent experience.

Nice to have

• Asset or wealth management experience.
• Experience reaching financial advisors and institutional audiences.
• Experience growing client relationships or supporting new business.
• Familiarity with ABM, intent data such as 6sense and Bombora, and CRM platforms such as Salesforce and Marketo.

Culture & Benefits

• Hybrid work from a hirify.global U.S. office or client site, with at least 3 full days in person.
• Equal-opportunity workplace committed to varied backgrounds, perspectives, and skills.