VP of Go-to-Market (B2B SaaS)

Location: Remote from Toronto, Ontario or Vancouver, British Columbia, Canada

Compensation: CA$260K–CA$320K total on-target earnings, consisting of 70% base and 30% variable compensation.

Company

hirify.global provides secure APIs for integrating email, calendar, and contact management into applications, supporting more than 100,000 developers and 900 companies.

What you will do

• Own the company-wide go-to-market strategy across segments, motions, channels, and teams.
• Define ICP, segmentation, buyer personas, priority use cases, positioning, and routes to market.
• Lead Sales and Marketing, including the Director of Sales and Director of Marketing.
• Build scalable enterprise sales processes and repeatable plays for high-value use cases and verticals.
• Partner with Product and Engineering on pricing, packaging, roadmap priorities, and product launches.
• Establish shared metrics, operating rhythms, forecasting, accountability, and cross-functional alignment.

Requirements

• 12+ years of experience leading B2B SaaS go-to-market or revenue organizations.
• Demonstrated success designing, building, or materially reshaping a go-to-market motion.
• Experience leading Sales and collaborating deeply with Marketing, Product, Customer Success, and Revenue Operations.
• Experience selling technical products such as APIs, infrastructure, developer platforms, AI platforms, or enterprise software.
• Strong understanding of enterprise sales methodology, forecasting, pipeline management, positioning, pricing, packaging, and launches.
• Must be located in or able to work from a province where hirify.global is registered as an employer.

Culture & Benefits

• Remote work from eligible Canadian locations.
• Culture centered on accountability, transparency, customer obsession, and shared ownership of growth.
• Cross-functional collaboration across Sales, Marketing, Product, Customer Success, Revenue Operations, and Partnerships.
• Visa sponsorship may not be available in certain remote locations.

Hiring process

• 45-minute introductory discussion with the hiring manager.
• Take-home assignment followed by a 60-minute panel presentation.
• Team interview loop consisting of up to three hours of 45-minute conversations.