Communications Specialist III (Paid Media)

Location: Main Campus, College Station, Texas, United States; onsite

Salary: $62,000 per year starting salary; proposed minimum salary of $5,166.67 per month.

Company

Texas A&M Engineering supports higher education, engineering research, workforce development, technology transition, and communications for the Texas A&M University System.

What you will do

• Develop paid media strategies and media plans aligned with enrollment, reputation, awareness, and engagement objectives.
• Build, launch, monitor, and optimize campaigns across Google Ads, Meta, LinkedIn, and other relevant platforms.
• Manage audience targeting, retargeting, bidding, budgets, placements, creative rotation, and ongoing campaign testing.
• Partner with Marketing Analytics to establish KPIs, conversion goals, measurement strategies, benchmarks, and reporting.
• Translate campaign performance data into recommendations for marketing stakeholders and college leadership.
• Collaborate with creative, social media, web, analytics, and campaign teams while maintaining paid media governance and platform standards.

Requirements

• Bachelor’s degree or equivalent combination of education and experience.
• At least four years of related experience.
• Experience with paid media strategy, digital advertising campaign management, performance analysis, or related work.
• Ability to translate organizational goals into measurable digital marketing strategies.
• Must work at the Main Campus in College Station, Texas.
• Must provide acceptable original documents proving identity and authorization to work in the United States for Form I-9 verification.

Nice to have

• Five or more years of experience in digital advertising, paid media, or performance marketing.
• Experience with Meta Ads Manager, LinkedIn Campaign Manager, Google Ads, platform certifications, or Google Ads certification.
• Experience in higher education, enrollment marketing, nonprofit, government, or another complex institutional environment.
• Experience managing significant advertising budgets and developing testing frameworks or performance benchmarks.

Culture & Benefits

• Medical, prescription, vision, dental, life, and long-term disability insurance options.
• Defined benefit retirement plan with an 8.25% employer contribution, plus voluntary retirement programs.
• Paid holidays, vacation, and sick leave.
• Professional development through LinkedIn Learning, training opportunities, tuition assistance, and educational release time.
• Wellness programs and release time supporting health and work-life balance.

Hiring process

• Submit a resume or CV, a letter of interest, and three work references, including at least one supervisor or former supervisor.
• Employment is contingent on credential verification, a criminal history investigation, and completion of required eligibility checks.