Senior Media Planner (B2B Strategy)

Location: Remote within most U.S. states, with some exclusions. Office hubs are available in Los Angeles, Chicago, and New York. This position is not eligible for immigration sponsorship.

Salary: $75,000–$90,000 annual, plus benefits.

Company

hirify.global is a digital marketing agency focused on performance marketing and B2B strategy.

What you will do

• Build and manage paid media plans across Paid Search, Paid Social, and Programmatic channels.
• Analyze performance data to allocate budgets across the full funnel, from awareness through demand capture.
• Develop recommendations for media mix, audiences, account targeting, creative strategy, KPIs, and measurement frameworks.
• Conduct audience, competitive, and market research using ABM, intent, platform, and media intelligence tools.
• Partner with activation, creative, analytics, marketing, sales, and RevOps teams to align strategy and execution.
• Lead testing, forecasting, vendor management, client reporting, and recommendations for new channels and formats.

Requirements

• 3–5 years of experience in paid media planning, paid media management, or digital strategy in an agency or B2B marketing environment.
• Multi-channel experience with Paid Search, Paid Social, and/or Programmatic platforms such as Google Ads, LinkedIn Campaign Manager, Meta, or DV360.
• Experience developing, optimizing, analyzing, and reporting on campaigns across brand and demand objectives.
• Strong understanding of full-funnel planning, audience strategy, attribution, and performance measurement.
• Experience partnering with analytics teams on tracking, reporting frameworks, and dashboards.
• Strong analytical, communication, organizational, and project management skills, with proficiency in Google Workspace and media reporting platforms.

Nice to have

• B2B media planning experience in SaaS, technology, financial services, or other considered-purchase categories.
• Experience with ABM platforms such as 6sense or Demandbase, or with intent data.
• Familiarity with Salesforce, HubSpot, Marketo, and connections between media performance, leads, and opportunities.
• Experience supporting complex accounts and integrated media testing frameworks.

Culture & Benefits

• Remote-first culture with flexible schedules and work-from-anywhere options subject to location restrictions.
• Unlimited PTO and an extended winter holiday break.
• 100% paid parental leave.
• 401(k) matching and medical, dental, vision, life, pet, and disability insurance.
• Annual Class Pass credits and an inclusive, discrimination-free workplace.