Player Connections Paid Media Specialist (Gaming)

Location: Hybrid role in Novato, California, United States

Salary: $74,500–$110,260 per year

Company

hirify.global develops and publishes video games, including NBA hirify.global, BioShock, Borderlands, Mafia, Sid Meier’s Civilization, XCOM, WWE hirify.global, TopSpin, and PGA TOUR hirify.global.

What you will do

• Execute and deliver paid media campaigns across Meta, Google, TikTok, and first-party platforms.
• Translate media plans into workflows, coordinate creative assets, tracking, and targeting parameters, and manage QA.
• Monitor campaign pacing and performance, conduct post-campaign analyses, and identify actionable insights.
• Manage recurring relationships and meetings with platform representatives and agency partners.
• Coordinate with Creative, Analytics, and Marketing Tech teams to resolve blockers and maintain campaign alignment.
• Manage purchase orders, budget tracking, invoice reconciliation, and other internal finance and procurement processes.

Requirements

• 2–4 years of experience in media planning or digital marketing execution.
• Professional proficiency with Meta Ads Manager and Google Ads interfaces.
• Experience with tactical campaign execution, budget management, trafficking, and QA processes.
• Ability to analyze multiple data sets for performance tracking and campaign optimization.
• Strong communication skills and experience managing external platform partner relationships.
• Proficiency in Excel or Google Sheets for documentation and financial tracking; must be legally authorized to work in the United States without current or future employer sponsorship.

Nice to have

• Experience in the gaming or entertainment industry.
• Familiarity with Customer Data Platform activation.
• Experience in an agency or high-growth pod environment.

Culture & Benefits

• Inclusive workplace focused on creativity, authenticity, innovation, and employee support.
• Total compensation may include a bonus and/or equity awards.
• Regular employees may receive medical, financial, and other benefits.
• Reasonable accommodations are available for qualified individuals with disabilities.