Head of Growth Product & Optimisation (AI)

Location: Remote in the UK or hybrid with occasional travel to the central London office

Company

hirify.global develops science-backed pet supplements, healthcare products and treats through a global direct-to-consumer business.

What you will do

• Lead the DTC growth roadmap and own end-to-end performance across the US, Canada and UK.
• Design, run and scale experiments across A/B, multivariate and split-URL testing programmes.
• Optimise landing pages, product detail pages, customer journeys and the wider on-site shopping experience.
• Monitor trading metrics, pricing, promotions, acquisition mix and funnel behaviour to identify commercial opportunities.
• Lead growth projects from prioritisation and sprint planning through delivery, measurement and follow-up decisions.
• Manage and develop a high-performing team while collaborating with UX, Design, Product Delivery, Engineering, Compliance, Data and Marketing.

Requirements

• Extensive experience in growth marketing, paid social at scale, trading and optimisation.
• Proven success improving LTV:CAC in subscription or repeat-purchase businesses.
• Strong knowledge of experimentation and statistical rigour, including A/B, MVT and split-URL testing.
• Hands-on experience with Optimizely, Adobe Target, VWO, Webtrends Optimize, Google Analytics and behavioural analytics tools.
• Experience leading teams, managing roadmaps and sprint planning, and coordinating design, development, copy and compliance.
• Practical experience applying AI to growth workflows, plus familiarity with HTML, CSS and basic web development principles.

Culture & Benefits

• Remote-first UK arrangement with hybrid access to the London office.
• Private healthcare, life assurance and a workplace pension with a 5% employer contribution.
• 28 days of annual leave plus public and bank holidays, with enhanced family leave.
• Learning and development budget, employee assistance programme and gym and retail discounts.
• Dog-friendly office with breakfast, fruit, snacks and annual puppy therapy.
• Electric vehicle salary-sacrifice scheme and an additional paid Give Back Day with a charity contribution.