Head of Digital Product (eCommerce)

Location: Hybrid role based at GSIQ in Solihull, UK, with attendance required at least 3 days per week.

Company

hirify.global is a rapidly growing fitness and conditioning brand building digital experiences for its global community.

What you will do

• Define and execute the digital eCommerce product strategy across the website, app, and Training App.
• Lead and support Product Managers in translating strategy into high-velocity roadmaps, experiments, and iterative delivery.
• Improve product discovery, product pages, recommendations, promotions, checkout, and post-purchase engagement.
• Shape eCommerce technology strategy, including scalability, efficiency, and build-versus-buy decisions.
• Lead CRM, loyalty, personalization, and omnichannel initiatives to improve engagement, retention, conversion, revenue, and customer lifetime value.
• Mentor Product Managers and establish strong product development, backlog management, agile delivery, and experimentation practices.

Requirements

• Extensive experience in digital product management, eCommerce, or a related consumer-focused field.
• Experience leading multiple product development tracks and balancing strategic priorities with execution speed.
• Strong experience with conversion rate optimization, product detail pages, checkout improvements, and customer engagement.
• Expertise in first-party data, AI-driven personalization, commercial data analysis, A/B testing, recommendations, and CRM engagement.
• Strong stakeholder management, leadership, project management, and business case assessment skills, including P&L and ROI evaluation.
• Experience mentoring and coaching Product Managers.

Nice to have

• Background in retail, fashion, or eCommerce.
• Experience with AI personalization tools, CRM platforms, loyalty frameworks, data science, experimentation, or automation.

Culture & Benefits

• Performance-based bonus opportunity.
• Funded healthcare, life assurance, contributory pension, and enhanced family leave.
• 25 days of holiday, an additional birthday day, and bank holidays.
• Flexible benefits including EV salary sacrifice, dental insurance, cycle-to-work, technology schemes, and holiday trading.
• Employee discounts, cashback and discounts, and financial, physical, and mental wellbeing support.
• Solihull office benefits include gym membership, onsite lunch and coffee bars, and EV charging points.