Senior Regional Marketing Manager (DACH)

Location: Berlin, Germany; average of 2 days per week in the local hirify.global office

Company

hirify.global provides an employee experience platform that helps companies improve employee engagement, performance management, and team development.

What you will do

• Lead marketing strategy for DACH and build the Benelux and Nordics regions.
• Translate go-to-market goals into localized campaigns, events, content, webinars, and partner programs.
• Build and manage new-logo and expansion pipeline in partnership with Sales and SDR teams.
• Coordinate with global marketing, Customer Experience, People Science, and other cross-functional partners.
• Develop scalable content creation and localization workflows using AI.
• Manage community chapters, vendor relationships, budgets, ROI tracking, and performance optimization.

Requirements

• 7+ years of B2B SaaS marketing experience or equivalent experience driving measurable pipeline and revenue.
• Experience building a market, acquiring new business, expanding existing customer relationships, and growing regional brand presence.
• Strong analytical and operational skills with experience using Salesforce, HubSpot, webinar tools, and ABM platforms such as Splash or 6Sense.
• Experience influencing Sales, SDR, Customer Experience, and global marketing teams without direct authority.
• Experience marketing to C-suite buyers and working with buying committees.
• Native-level German and fluent English required.

Nice to have

• Customer or community marketing experience.
• HRTech background.
• Partnership programs and co-marketing experience.
• Additional European languages.

Culture & Benefits

• Hybrid work with regular office collaboration.
• Employee share option program.
• Learning programs, coaching, quarterly refresh days, and an extended end-of-year break.
• Monthly wellbeing and lifestyle allowance.
• Inclusive parental leave from day one.
• MacBook, home workspace budget, and five annual social impact days.
• Medical insurance for employees and families in the US and UK.